Lucky Roo Promotion Kicks Off South Pacific Travel Blitz
Festival Welcomes Official Sponsors - Southern Cross Travel & Down Under Answers
Story posted August 8, 2005
One of the key promotional items that fits seamlessly into the Australian Festival is the exciting aspect of travel to Australia, New Zealand, and the South Pacific. Everyone you meet always dreams of going down under - quite often without realizing how achievable the trip is both financially and strategically. The Lucky Roo Raffle is kicking off an advertising campaign this week with the Oldies97.1 radio station and the promotion is all about establishing the reality behind the dream. Adding to the Lucky Roo excitement is a Maton Guitar (a unique Australian made product) and a Dell Lap Top Computer that are runner up prizes. The Lucky Roo ticket is also good for one admission to the Australian Festival - so the ticket ensures you will visit the Land Down Under one way or another! For details on how to play the Lucky Roo check out www.luckyroo.com

Joining the Australian Festival as our official Travel sponsor is Southern Cross Travel and Tours (based in Nashville, Tennessee) and their travel wholesale partner, Down Under Answers in Washington State. The combination of our Aussie Travel Specialist (and NZ & Fiji to boot) with Southern Cross Travel is a beneficial one, with Down Under Answers providing the market knowledge and one of  the most comprehensive trip options available in the United States today. As part of an extensive promotion on travel - Southern Cross Travel and Tours will be hosting an open house at the Select Inn at Vanderbilt on Thursday September 8, 2005. Down Under Answers follows that as a key trade exhibitor, with V.P. Jillian Barrow speaking at the Food, Wine, and Travel Trade Show about the key product and selling opportunities available to travel professionals in Tennessee (Trade show details - click here). This will be followed up with their premier promotional booth in the Travel Down Under section of the Australian Festival - which will be open to the general public all weekend long and even includes featured travel workshops at the Festival's Woolshed. 

The Australian Festival has an absolute commitment that our patrons receive the best information and products related to traveling Down Under, so we are very proud and excited to have Southern Cross and Down Under Answers ensuring and delivering that result. We look forward to both companies joining us at the 2005 Australian Festival!